Book Review: The New Community Rules: Marketing on the Social Web (9780596156817): Tamar Weinberg: Books
Book Review: The New Community Rules: Marketing on the Social Web (9780596156817): Tamar Weinberg: Books
Understand how to Build Your Biz, Using Social Media Tools,
By Kare Anderson “Kare Anderson” (Sausalito, CA) -
As a former journalist who has found that the appropriate use of social media is helpful in my work and personal life I enjoyed this book’s utter practicality, conversational style and specificity. She describes the “why” to get involved in social media, then the “how” - rather than starting with the “what” as some social media experts are prone to doing. This book will be helpful to newbies and to the seasoned players on this scene. In fact her slant is how to be helpful so you naturally attract and involve your kind of clients. When I got done reading it I wanted to get to know more about her and her work - one sure sign that she embodies what she writes.
The Most Important and Comprehensive Book on Social Media Marketing - Destined to Become the Subject’s “Bible”,
By K. OGRADY (Pocono Lake, PA United States) -
I found The New Community Rules to be the most important single book I have read in a very long time. This is the most well written and comprehensive instructional text tool I have come into contact with. Anyone who owns a business, is responsible for marketing, sales and customer service must read this book! College professors, you need to make this an assigned textbook. The book gives you in-depth information on everything there is relating to Social Media Marketing. It tells you what the main social media sites and applications are, how to use them and what they are best suited for. Tamar gives you information you would never find on your own and it is obvious that she is a top expert in this field. She also provides real world case studies of how companies like Dell Computer, Zappos[...], JetBlue and others used Social Media to become more aware of what their customers were saying about their brand reputation and how they turned it into a positive situation and even increased sales. Get it, Read it, Do it!
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